Here’s another opportunity for substitution.

Let’s assume you’ve generated a list of 100-150 words you might find descriptive or evocative of your project. Peruse this list looking fin the words beginning with “ex”, “on”, “an”, “in”, etc. – syllables beginning with vowel-consonant. Then just substitute another set of vowel-consonant combos.

An easy way to do this is to make a copy of the list, and in your word processor use the “find and replace” function.

For instance, find all instances of “in” and replace with “or”. One caution, if a word has more than one instance of “in” in it, you’ll probably have to change the second one back to an “in”. Like you might begin with “inning” and get back “ornorg”.

Just make another copy of the original for each iteration you want to try and save the results.

Martin Jelsema
303-242-5975

Branding related posts:

1. Naming Tips: Number 55 in a series
2. Naming Tips: Number 49 in a series
3. Naming Tips – number 53 in a series
4. Naming Tips: Number 9 in a Series
5. Linguistic Branding and Nicknames.