Without resorting to plagiarism, I’d like to make this post about 11 Top Tips for Selecting a Brand Name as written by Rick Jacobs, a Principal at Monigle Associates. Monigle claims to be the country’s largest independent brand and design consultancy.

I value the tips. Probably because I embraced most of them prior to seeing Jacobs’ paper.

Here are the tips in brief

1. Don’t describe – distinguish
   CEO involvement is key
   Avoid alphabet soap
   Research cannot replace decision making
   If it’s comfortable – forget it
   Keep it brief
   Employee contests don’t work
   It’s about strategy, not emotion or politics
   Manage the decision-making process
   Always be prepared for leaks
   Don’t expect unanimity

All eleven top tips for selecting a brand name are expanded in a pdf page you can find on the Monigle Associate web site.

Martin Jelsema
303-242-5975

Branding related posts:

1. Elway retains his good name
2. Naming Tips: Number 13 in a series
3. Naming Tips – Number 39 in a Series
4. Naming Tips – Number 40 in a Series
5. Naming Tips – Number 30 in a Series