In this series, I’ve attempted to broaden the scope of potential names. Here are two more ways you might not have thought of, even though both have limited application.
There’s a way to impart certain cultural suggestions or associations by using the first part of two-part proper names (ie: Mc, Mac, O’, Van, von, D’, Di, De, Del, Bel, San, La, L’) and hook them up with descriptive nouns like McNuggets, O’Cedar, MacFrugal.

It’s also worth exploring new lead-ins as if you were on staff at Paramount Studios dreaming up character names for the next Star Trek series: (RelTran, B’Yond, G’Wizz). 

This second tip may be as much a graphic approach as it is a purely name-making activity. But you can create names that stand out with visual devices. When so-doing you must remember that your name may not be utilized in the method you would wish by press or referrers. Also, though it might be trademarkable as a graphic, a graphic name may not be available as a common word, nor will you be able to use a graphic device as a web site URL.

However, it is possible to incorporate devices such as hyphens, common symbols & punctuation(+,!), all lower case, underlined word parts, combined UPPERlower case, CapsINmiddle, pronunciation marks (Jels’-ema), two Differentfonts, Etc.

Though limited in application, either of these tips might stimulate your search for outside-the-can name candidates.

Martin Jelsema
303-242-5975

 

Branding related posts:

1. Naming Tips – number 53 in a series
2. Naming Tips – Number 18 in a series
3. Naming Tips: Number 43 in a Series
4. What trademark types are strongest?
5. Naming Tips: Number 5 in a Series