http://thebrandingblog.com/branding/naming-tips-number-8-in-a-series/ information and strongly-held opinions concerning branding and positioning Wed, 01 Feb 2012 18:08:37 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://thebrandingblog.com/branding/naming-tips-number-8-in-a-series/comment-page-1/#comment-128 The Branding Blog » Branding Basics – Step Seven Tue, 20 Feb 2007 01:11:17 +0000 http://thebrandingblog.com/branding/naming-tips-number-8-in-a-series/#comment-128 [...] Now some will say that imposing criteria prior to generating name candidate lists will limit the quantity you’ll have to choose from. This may be true, but if those generating candidates have some direction and focus, my experience says you’ll get plenty of quantity and the quality will be much higher. (I related how I learned brainstorming from Alex Osborn while at BBDO circa 1959-60 in the blog entitled Naming Tips: Number 8 in a Series) [...] [...] Now some will say that imposing criteria prior to generating name candidate lists will limit the quantity you’ll have to choose from. This may be true, but if those generating candidates have some direction and focus, my experience says you’ll get plenty of quantity and the quality will be much higher. (I related how I learned brainstorming from Alex Osborn while at BBDO circa 1959-60 in the blog entitled Naming Tips: Number 8 in a Series) [...]

]]> http://thebrandingblog.com/branding/naming-tips-number-8-in-a-series/comment-page-1/#comment-87 bruce Mon, 12 Feb 2007 15:34:42 +0000 http://thebrandingblog.com/branding/naming-tips-number-8-in-a-series/#comment-87 I appreciate the creative techniques you have outlined here. I personally use mind mapping effevtively. I appreciate the creative techniques you have outlined here. I personally use mind mapping effevtively.

]]> http://thebrandingblog.com/branding/naming-tips-number-8-in-a-series/comment-page-1/#comment-81 zahid ayar Sun, 11 Feb 2007 21:15:57 +0000 http://thebrandingblog.com/branding/naming-tips-number-8-in-a-series/#comment-81 3d mind mapping : http://nelements.org 3d mind mapping : http://nelements.org

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