Comments on: Should there be different approaches between B-2-B and B-2-C branding? http://thebrandingblog.com/branding/should-there-be-different-approaches-between-b-2-b-and-b-2-c-branding/ information and strongly-held opinions concerning branding and positioning Fri, 20 Apr 2012 06:35:18 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Dave Wilkinson http://thebrandingblog.com/branding/should-there-be-different-approaches-between-b-2-b-and-b-2-c-branding/comment-page-1/#comment-34103 Dave Wilkinson Sun, 27 Jan 2008 04:40:38 +0000 http://thebrandingblog.com/branding/should-there-be-different-approaches-between-b-2-b-and-b-2-c-branding/#comment-34103 I think you're right Martin. A client I recently started working with has a similar problem. They aim their brand at end-users, but the majority of their sales enquiries result from resellers. In the past they didn't see any reason to differentiate between the B2B link and the B2C link. The result is that they've lost a great deal of market share and have had to employ me to re-build the brand for each market. I think you’re right Martin. A client I recently started working with has a similar problem. They aim their brand at end-users, but the majority of their sales enquiries result from resellers.

In the past they didn’t see any reason to differentiate between the B2B link and the B2C link. The result is that they’ve lost a great deal of market share and have had to employ me to re-build the brand for each market.

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