Comments on: This IT company needs focus

By: Computer Consulting Kit

Computer Consulting Kit — Sun, 23 Sep 2007 22:33:51 +0000

It’s very true that focus is so important when you’re working in computer consulting, as is careful planning. There are too many options out there in terms of specialties and niches in which you could work to not know who you are. And attracting the right and best computer consulting clients for your business that will sustain you long term is dependent on really targeting people that are going to fit in with your particular expertise, style and attitude. I provide free tips in my blog about IT consulting for those at various stages of their businesses – particularly those involved in the SMB market. I definitely advise the consultants I talk to about narrowing focus and really getting to know your targets before trying to create marketing campaigns (and offer services!). Returning to your business plan often is also critical as your business grows.

By: Kevin Dugan

Kevin Dugan — Thu, 13 Sep 2007 04:10:05 +0000

Wow Martin, this is great stuff that goes beyond this specific case in a lot of ways. I think the challenge of being seen as a vendor instead of a partner applies to all service companies at one point or another. Even when you are good at making this happen, it takes time and does not happen overnight. These are some sound steps to take in that direction.

By: Transmission Content + Creative, Mark Goren, New Marketing Coach » Blog Archive » Branding Wire: IT Services

Tue, 11 Sep 2007 03:26:42 +0000

[...] Martin Jelsema [...]

By: bizsolutionsplus Featuring Solutions to Grow Your Business

bizsolutionsplus Featuring Solutions to Grow Your Business — Mon, 10 Sep 2007 15:39:06 +0000

Don’t Be Cool, Be Great…

This is the story of a small high-tech services company in North America whose Marketing Department is challenged to create a cool image around its B2B services. Those services include: network maintenance, monitoring of critical systems, IT fixes, new…

By: Lewis Green

Lewis Green — Mon, 10 Sep 2007 15:34:12 +0000

Martin,

As always you mined the gold. When you write “Employees are the brand” you touch upon the starting and ending point for building any brand. Nice job.

By: Valeria Maltoni

Valeria Maltoni — Mon, 10 Sep 2007 14:36:44 +0000

Martin:

This is sound business advice that goes to build a viable company so it can be branded that way. Part of the brand, as you point out, is the experience. I am with you 100% on the recommendations.