header image 4

Entries Tagged as 'B2B Branding'

Find your niche for long-term growth

December 30th, 2007 · 4 Comments

Two reasons entrepreneurs won’t take niche marketing seriously: they’re impatient and they don’t want to miss ANY sales. But without directing a small business to a lucritive niche, there will be no long term success.

[Read more →]

Tags: B2B Branding · Branding · Positioning

Here’s a modest product with pro-like branding

September 19th, 2007 · 1 Comment

Singing the praises for the branding of this tattoo fading product, Wrecking Balm. Name, logo, tag and package all work together, and I’ll bet, cause word-of-mouth, aka viral, activity.

[Read more →]

Tags: B2B Branding · Brand Management · Branding · Corporate Identity · Logo Development · Name Creation · Tagline Creation

Branding for Referrals? Tell a Story

August 29th, 2007 · No Comments

Your brand’s story should be based on Scott Degraffenreid’s N.U.D.E. Model (novelty, utility, dependability and economy) if you will rely on referral business.

[Read more →]

Tags: B2B Branding · Brand Management · Branding · Branding Strategies

Branding for Referrals: Think Networks Instead of Markets

August 20th, 2007 · 1 Comment

Here’s a new perspective concerning markets. Now look to become a trusted member of a network of folks with like interests instead of defining markets by demographics and psycographics.

[Read more →]

Tags: B2B Branding · Branding · Branding Strategies

Make it simple to refer a brand

August 15th, 2007 · 1 Comment

I’ve quoted Scott Degraffenreids’s book, Embracing the N.U.D.E. Model: The New Art and Science of Referral Marketing, as it pertains to branding. One of his basic assumptions is that people refer products and services to their friends and acquaintances in order to look good in the eyes of the referee. Referrers like to be thought […]

[Read more →]

Tags: B2B Branding · Branding · Name Creation

Branding for referrals – more about the N.U.D.E. Model

July 30th, 2007 · 1 Comment

Tension between novelty and utility, dependability and economy can cause people to feel good about referring a friend to a product or service. If you build your brand story around these attributes and keep it simple and memorable, your brand can generate referrals for you.

[Read more →]

Tags: B2B Branding · Branding · Branding Strategies