Two reasons entrepreneurs won’t take niche marketing seriously: they’re impatient and they don’t want to miss ANY sales. But without directing a small business to a lucritive niche, there will be no long term success.
Entries Tagged as 'B2B Branding'
December 30th, 2007 · 4 Comments
September 19th, 2007 · 1 Comment
Singing the praises for the branding of this tattoo fading product, Wrecking Balm. Name, logo, tag and package all work together, and I’ll bet, cause word-of-mouth, aka viral, activity.
August 29th, 2007 · No Comments
Your brand’s story should be based on Scott Degraffenreid’s N.U.D.E. Model (novelty, utility, dependability and economy) if you will rely on referral business.
August 20th, 2007 · 1 Comment
Here’s a new perspective concerning markets. Now look to become a trusted member of a network of folks with like interests instead of defining markets by demographics and psycographics.
August 15th, 2007 · 1 Comment
Iâ€™ve quoted Scott Degraffenreidsâ€™s book, Embracing the N.U.D.E. Model: The New Art and Science of Referral Marketing, as it pertains to branding. One of his basic assumptions is that people refer products and services to their friends and acquaintances in order to look good in the eyes of the referee. Referrers like to be thought [...]
July 30th, 2007 · 1 Comment
Tension between novelty and utility, dependability and economy can cause people to feel good about referring a friend to a product or service. If you build your brand story around these attributes and keep it simple and memorable, your brand can generate referrals for you.