Two reasons entrepreneurs won’t take niche marketing seriously: they’re impatient and they don’t want to miss ANY sales. But without directing a small business to a lucritive niche, there will be no long term success.

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Singing the praises for the branding of this tattoo fading product, Wrecking Balm. Name, logo, tag and package all work together, and I’ll bet, cause word-of-mouth, aka viral, activity.

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Your brand’s story should be based on Scott Degraffenreid’s N.U.D.E. Model (novelty, utility, dependability and economy) if you will rely on referral business.

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Here’s a new perspective concerning markets. Now look to become a trusted member of a network of folks with like interests instead of defining markets by demographics and psycographics.

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I’ve quoted Scott Degraffenreids’s book, Embracing the N.U.D.E. Model: The New Art and Science of Referral Marketing, as it pertains to branding. One of his basic assumptions is that people refer products and services to their friends and acquaintances in order to look good in the eyes of the referee. Referrers like to be thought [...]

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Tension between novelty and utility, dependability and economy can cause people to feel good about referring a friend to a product or service. If you build your brand story around these attributes and keep it simple and memorable, your brand can generate referrals for you.

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