Here’s how to construct an entirely new brand name. One type of coined word name is the morpheme construct.

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There are some brands, some slogans, some claims you just have to scoff at. Here’s an example: Opex Communications.

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In this post I ask those crafting tacked or fused coined words to make them adhere to standard grammatical standards.

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I believe you should think of differentiation as a company’s strategic position that drives everything: what products are marketed, what markets are targeted and which brands to compete against.

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When tacking and fusing coined brand names, be sure they join in a “natural” way. First, explanations of tacking and fusing.

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People remember bad experiences with a brand and assume the experience will be just as bad the next time. But there’s another side to the coin

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Claiming a 30% reduction in plastic use for a similar-sized bottle will save the company – Arrowhead – money, and incidentally it will allow them to claim an Eco-Shape Bottle

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Without resorting to plagiarism, I’d like to make this post about 11 Top Tips for Selecting a Brand Name as written by Rick Jacobs, a Principal at Monigle Associates.

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