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Entries Tagged as 'Branding for Referrals'

Online color scheme tools for branding

February 11th, 2008 · 2 Comments

As promised, here are several web sites with color tools of all sorts. If you’re going to select corporate brand colors, a spectrum of product line packages, or design a “web safe” Internet presence, these tools can be helpful.

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Tags: Branding · Branding for Referrals · Graphic Standards · Logo Development

Three-color palettes sufficient to define a brand

February 5th, 2008 · 1 Comment

Again, I’m posting about color combinations you might wish to use to help identify your brand. Colors, both in combination and alone, invoke emotional responses. Once you have established what attributes your brand should convey, you can then, and only then, ask a graphics designer to develop a palette for your brand.

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Tags: Branding · Branding for Referrals · Graphic Standards · Logo Development

Brands deserve a palette of color

January 28th, 2008 · 1 Comment

A color palette should be defined for your brand whether your brand is a corporation, a product or a service business.

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Tags: Branding · Branding for Referrals · Graphic Standards · Logo Development

Brands need more than a single color to express a mood

January 21st, 2008 · 2 Comments

We’ve learned about the meanings of individual colors, but when you put two or more colors in combination, you may be surprized at the emotions they evoke.

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Tags: Branding · Branding for Referrals · Branding Resources · Graphic Standards

TheBrandingBlog Celebrates its First Anniversary

November 12th, 2007 · 1 Comment

Celebrating our first anniversary blogging on The Branding Blog.

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Tags: Branding · Branding for Referrals · Name Creation

Brands and Color:number seven in a series

August 13th, 2007 · 2 Comments

Still going around the color wheel, we’ve finally come to primary color, red. This is a color of mixed messages and associations. First, red is powerful and aggressive. It tends to dominate other colors in combinations. We all know it’s a warm color. And at its most intense, red is associated with hot. It invokes […]

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Tags: Branding · Branding for Referrals · Branding Resources · Creativity · Graphic Standards · Logo Development

BRANDING & COLOR – Number six in a series

July 23rd, 2007 · 2 Comments

Addressing the suitability of the color purple and its variations for branding and corporate identity. Sixth in a series of blogs about color in branding

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Tags: Branding · Branding for Referrals · Graphic Standards · Logo Development

Branding and Color– Number 5 in a Series

June 21st, 2007 · No Comments

The color blue is the most popular color. Corporations have adapted it for it’s power, likability, importance and confidence-building attribute. For branders, blue imparts serenity and harmony in lighter shades, divnity and solidity in darker tones.

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Tags: Branding · Branding for Referrals · Branding Resources · Creativity · Graphic Standards · Logo Development