As promised, here are several web sites with color tools of all sorts. If you’re going to select corporate brand colors, a spectrum of product line packages, or design a “web safe” Internet presence, these tools can be helpful.
Entries Tagged as 'Branding for Referrals'
February 11th, 2008 · 2 Comments
February 5th, 2008 · 1 Comment
Again, I’m posting about color combinations you might wish to use to help identify your brand. Colors, both in combination and alone, invoke emotional responses. Once you have established what attributes your brand should convey, you can then, and only then, ask a graphics designer to develop a palette for your brand.
January 28th, 2008 · 1 Comment
A color palette should be defined for your brand whether your brand is a corporation, a product or a service business.
January 21st, 2008 · 2 Comments
We’ve learned about the meanings of individual colors, but when you put two or more colors in combination, you may be surprized at the emotions they evoke.
November 12th, 2007 · 1 Comment
Celebrating our first anniversary blogging on The Branding Blog.
August 13th, 2007 · 2 Comments
Still going around the color wheel, weâ€™ve finally come to primary color, red. This is a color of mixed messages and associations. First, red is powerful and aggressive. It tends to dominate other colors in combinations. We all know itâ€™s a warm color. And at its most intense, red is associated with hot. It invokes [...]
July 23rd, 2007 · 2 Comments
Addressing the suitability of the color purple and its variations for branding and corporate identity. Sixth in a series of blogs about color in branding
June 21st, 2007 · No Comments
The color blue is the most popular color. Corporations have adapted it for it’s power, likability, importance and confidence-building attribute. For branders, blue imparts serenity and harmony in lighter shades, divnity and solidity in darker tones.