As promised, here are several web sites with color tools of all sorts. If you’re going to select corporate brand colors, a spectrum of product line packages, or design a “web safe” Internet presence, these tools can be helpful.

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Again, I’m posting about color combinations you might wish to use to help identify your brand. Colors, both in combination and alone, invoke emotional responses. Once you have established what attributes your brand should convey, you can then, and only then, ask a graphics designer to develop a palette for your brand.

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A color palette should be defined for your brand whether your brand is a corporation, a product or a service business.

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We’ve learned about the meanings of individual colors, but when you put two or more colors in combination, you may be surprized at the emotions they evoke.

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Celebrating our first anniversary blogging on The Branding Blog.

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Still going around the color wheel, we’ve finally come to primary color, red. This is a color of mixed messages and associations. First, red is powerful and aggressive. It tends to dominate other colors in combinations. We all know it’s a warm color. And at its most intense, red is associated with hot. It invokes [...]

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Addressing the suitability of the color purple and its variations for branding and corporate identity. Sixth in a series of blogs about color in branding

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The color blue is the most popular color. Corporations have adapted it for it’s power, likability, importance and confidence-building attribute. For branders, blue imparts serenity and harmony in lighter shades, divnity and solidity in darker tones.

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