This post is about green for branding. It’s most telling association is with nature and health. In the U.S. it’s also the color of money. From pastel shades to deep forest green, it is one of the most versatile of colors. It accomodates red – think Christmas – blue and yellow.

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Yellow is today’s topic as a prime color for branding applications. In its most pure, yellow is a primary color whose complement is purple and its neighbors are yellow-green and orange. The color has two main attributes: it denotes a cheerful countenance, and it provides an effective contrast to black and deep blue. Thus, yellow [...]

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Scotts-Miracle-Gro brings suite against TerraCycle for using the same colors (green and yellow) in it’s packaging on grounds TerraCycle is “confusing customers”. I say Scotts just doesn’t want the competition.

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Let’s start with a secondary color instead of a primary, just to keep us on our toes. Orange is the color this week. Incidentally, the major source of information on individual colors I’ve used to formulate these blog entries is About:Desktop Publishing. You can access the entire color spectrum at http://www.about.com/cs/colorselection. It’s interesting that when [...]

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