We’ve learned about the meanings of individual colors, but when you put two or more colors in combination, you may be surprized at the emotions they evoke.

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A recommendation to check out the website of branding consultant, Prophet for a treasure trove of authoritative branding articles, white papers, webcasts and podcasts.

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What’s important when branding a B2B service provider? How do your differentiate yourself from competition? How do you develop long-standing relationships with clients? Here are some thoughts. Because I’m a member of the BrandingWire posse of Pundits, you get to read another 10 or so blogs on this subject after you’ve read this blog.

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Still going around the color wheel, we’ve finally come to primary color, red. This is a color of mixed messages and associations. First, red is powerful and aggressive. It tends to dominate other colors in combinations. We all know it’s a warm color. And at its most intense, red is associated with hot. It invokes [...]

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Begins a sub-series of blog entries about naming criteria. Speaks to when to introduce criteria to naming team and presents criteria for names that sound good internationally – from Strategic Name Development, Inc.

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This blog entry introduces two Internet authority sites that contain, or direct you to, interactive creativity and word selection resources.

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The color blue is the most popular color. Corporations have adapted it for it’s power, likability, importance and confidence-building attribute. For branders, blue imparts serenity and harmony in lighter shades, divnity and solidity in darker tones.

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In this blog in the Naming Tips series, I tell how to use two branstorming sessions – one to generate name concepts, the second to generate name candidates. The intent is to generate many name candidates that meet the naming criteria.

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