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Entries Tagged as 'Branding Resources'

My very first meme

May 11th, 2013 · Comments Off

Memes are new to me – at least in the way they’re used on the Internet. The term used to mean a symbol/word/musical note/image that had universal understanding. It was a cultural phenominon. But in this new context, a meme is a picture/caption that may go “viral” because of its appeal to a certain audience. […]

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Tags: Branding Resources

Brands need more than a single color to express a mood

January 21st, 2008 · 2 Comments

We’ve learned about the meanings of individual colors, but when you put two or more colors in combination, you may be surprized at the emotions they evoke.

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Tags: Branding · Branding for Referrals · Branding Resources · Graphic Standards

Another fine branding resource

November 5th, 2007 · No Comments

A recommendation to check out the website of branding consultant, Prophet for a treasure trove of authoritative branding articles, white papers, webcasts and podcasts.

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Tags: Brand Management · Branding · Branding Resources

How important is branding for a B2B service provider?

October 7th, 2007 · 5 Comments

What’s important when branding a B2B service provider? How do your differentiate yourself from competition? How do you develop long-standing relationships with clients? Here are some thoughts. Because I’m a member of the BrandingWire posse of Pundits, you get to read another 10 or so blogs on this subject after you’ve read this blog.

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Tags: Branding · Branding Resources · Branding Strategies · Market Research · Not categorized

Brands and Color:number seven in a series

August 13th, 2007 · 2 Comments

Still going around the color wheel, we’ve finally come to primary color, red. This is a color of mixed messages and associations. First, red is powerful and aggressive. It tends to dominate other colors in combinations. We all know it’s a warm color. And at its most intense, red is associated with hot. It invokes […]

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Tags: Branding · Branding for Referrals · Branding Resources · Creativity · Graphic Standards · Logo Development

Naming Tips – Number 29 in a Series

July 26th, 2007 · 4 Comments

Begins a sub-series of blog entries about naming criteria. Speaks to when to introduce criteria to naming team and presents criteria for names that sound good internationally – from Strategic Name Development, Inc.

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Tags: Branding · Branding Resources · Branding Strategies · Name Creation

Naming Tips – Number 28 in a Series

July 13th, 2007 · 1 Comment

This blog entry introduces two Internet authority sites that contain, or direct you to, interactive creativity and word selection resources.

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Tags: Branding · Branding Resources · Name Creation

Branding and Color– Number 5 in a Series

June 21st, 2007 · No Comments

The color blue is the most popular color. Corporations have adapted it for it’s power, likability, importance and confidence-building attribute. For branders, blue imparts serenity and harmony in lighter shades, divnity and solidity in darker tones.

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Tags: Branding · Branding for Referrals · Branding Resources · Creativity · Graphic Standards · Logo Development