Memes are new to me – at least in the way they’re used on the Internet. The term used to mean a symbol/word/musical note/image that had universal understanding. It was a cultural phenominon. But in this new context, a meme is a picture/caption that may go “viral” because of its appeal to a certain audience. […]
Entries Tagged as 'Branding Resources'
May 11th, 2013 · Comments Off
Tags: Branding Resources
January 21st, 2008 · 2 Comments
We’ve learned about the meanings of individual colors, but when you put two or more colors in combination, you may be surprized at the emotions they evoke.
November 5th, 2007 · No Comments
A recommendation to check out the website of branding consultant, Prophet for a treasure trove of authoritative branding articles, white papers, webcasts and podcasts.
October 7th, 2007 · 5 Comments
What’s important when branding a B2B service provider? How do your differentiate yourself from competition? How do you develop long-standing relationships with clients? Here are some thoughts. Because I’m a member of the BrandingWire posse of Pundits, you get to read another 10 or so blogs on this subject after you’ve read this blog.
August 13th, 2007 · 2 Comments
Still going around the color wheel, weâ€™ve finally come to primary color, red. This is a color of mixed messages and associations. First, red is powerful and aggressive. It tends to dominate other colors in combinations. We all know itâ€™s a warm color. And at its most intense, red is associated with hot. It invokes […]
July 26th, 2007 · 4 Comments
Begins a sub-series of blog entries about naming criteria. Speaks to when to introduce criteria to naming team and presents criteria for names that sound good internationally – from Strategic Name Development, Inc.
July 13th, 2007 · 1 Comment
This blog entry introduces two Internet authority sites that contain, or direct you to, interactive creativity and word selection resources.
June 21st, 2007 · No Comments
The color blue is the most popular color. Corporations have adapted it for it’s power, likability, importance and confidence-building attribute. For branders, blue imparts serenity and harmony in lighter shades, divnity and solidity in darker tones.