As a professional services provider, and having helped brand more than a couple of service firms, I know professional services branding is a unique proposition. So does Hinge Marketing. For about a year now I’ve been following the web marketing created by Hinge, a marketing services firm that consults about “branding and marketing for professional [...]

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Way back in the late 1970’s, Al Ries and Jack Trout introduced the concept of “positioning”. And one of the precepts they espoused was to stay away from product line extensions because they tend to dilute the mother brand, and often cannibalize it. But people keep introducing brand extensions, some successful, some not. The latest [...]

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The BrandingWire, is a loose network of bloggers about brands and branding – we call ourselves “a posse of pundits” – who offer entrepreneurs and others a chance to ask for help concerning their brands.

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I’ve admonished entrepreneurs up and down the Internet to think about branding right from the start. Yet for the most part I only get the “yeah, buts” in response.

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The question I’m asking is: are there, or should there be differences in the appraoch and development of branding between B2B and B2C marketers?

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The Wall Street Journal ran an article today about Hyundai’s entry into the luxury car market. The piece is comprehensive and addresses the major points any brand-conscious marketer might ask. You can see the entire article by clicking “Hyundai Bets New Sedan Is a Luxury It Can Afford”. But before you do, here are my [...]

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The difference between adopting a unique selling proposition and fashioning a strategic position is immense and very significant.

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Here’s your chance to tell me what you’d like to know about branding that you’re not finding elsewhere

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