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Entries Tagged as 'Branding Strategies'

How to Brand a Professional Services Firm

November 2nd, 2012 · 3 Comments

As a professional services provider, and having helped brand more than a couple of service firms, I know professional services branding is a unique proposition. So does Hinge Marketing. For about a year now I’ve been following the web marketing created by Hinge, a marketing services firm that consults about “branding and marketing for professional […]

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Tags: Branding Strategies

Brand extensions: formula for diluting mother brand

June 2nd, 2011 · 7 Comments

Way back in the late 1970’s, Al Ries and Jack Trout introduced the concept of “positioning”. And one of the precepts they espoused was to stay away from product line extensions because they tend to dilute the mother brand, and often cannibalize it. But people keep introducing brand extensions, some successful, some not. The latest […]

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Tags: Branding Strategies

Branding an Internet service provider

June 30th, 2008 · 1 Comment

The BrandingWire, is a loose network of bloggers about brands and branding – we call ourselves “a posse of pundits” – who offer entrepreneurs and others a chance to ask for help concerning their brands.

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Tags: Branding Strategies

Brand Smart from the Start

March 2nd, 2008 · 3 Comments

I’ve admonished entrepreneurs up and down the Internet to think about branding right from the start. Yet for the most part I only get the “yeah, buts” in response.

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Tags: Brand Management · Branding · Branding Strategies

Should there be different approaches between B-2-B and B-2-C branding?

January 14th, 2008 · 1 Comment

The question I’m asking is: are there, or should there be differences in the appraoch and development of branding between B2B and B2C marketers?

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Tags: Branding · Branding Strategies · Corporate Identity · Not categorized

Get your Hyundai luxury car before they’re all gone.

January 9th, 2008 · 1 Comment

The Wall Street Journal ran an article today about Hyundai’s entry into the luxury car market. The piece is comprehensive and addresses the major points any brand-conscious marketer might ask. You can see the entire article by clicking “Hyundai Bets New Sedan Is a Luxury It Can Afford”. But before you do, here are my […]

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Tags: Branding · Branding Strategies · Positioning

Positioning and unique selling proposition: two different concepts.

December 10th, 2007 · No Comments

The difference between adopting a unique selling proposition and fashioning a strategic position is immense and very significant.

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Tags: Branding Strategies · Corporate Identity · Positioning

So what do I know that you want to know about branding?

November 27th, 2007 · 1 Comment

Here’s your chance to tell me what you’d like to know about branding that you’re not finding elsewhere

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Tags: Brand Management · Branding · Branding Strategies · Graphic Standards · Name Creation · Positioning