What’s important when branding a B2B service provider? How do your differentiate yourself from competition? How do you develop long-standing relationships with clients? Here are some thoughts. Because I’m a member of the BrandingWire posse of Pundits, you get to read another 10 or so blogs on this subject after you’ve read this blog.

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Law firm niched to help bikers are bikers. Lawyers That Ride take advantage of being members of the network they serve. Can your firm find a network with which to Belong?

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Another blog from the group called BrandingWire. This post is one of about ten by this “posse of pundits” on the subject of branding an IT services business. Here at The Branding Blog I’ve asked this firm to focus, niche and then focus some more.

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Your brand’s story should be based on Scott Degraffenreid’s N.U.D.E. Model (novelty, utility, dependability and economy) if you will rely on referral business.

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Here’s a new perspective concerning markets. Now look to become a trusted member of a network of folks with like interests instead of defining markets by demographics and psycographics.

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This blog is one of ten or twelve about branding an auto dealership contributed by members of the Branding Wire posse of branding bloggers. My take is that without a change of business model and mind set, auto dealers will always lack credibility when stating that they are “differnet”.

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Tension between novelty and utility, dependability and economy can cause people to feel good about referring a friend to a product or service. If you build your brand story around these attributes and keep it simple and memorable, your brand can generate referrals for you.

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Begins a sub-series of blog entries about naming criteria. Speaks to when to introduce criteria to naming team and presents criteria for names that sound good internationally – from Strategic Name Development, Inc.

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