Particularly for local companies, think in terms of branding for networks rather than markets.

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Two more tips in this series concerning naming brands and companies. This time: metaphors and characters.

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To me branding is establishing a two-sided relationship by matching the needs of specific market segments with your company core competencies.

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In order for a brand to cause “buzz”, there must be tension between the novel and the familiar.

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This series presents naming tips and ideas. This entry addresses “what is to be named” and “the naming brief”, both considerations befor you tackle name generation.

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This is the 10th blog on the basics of branding. This particular entry addresses the function and need of taglines, aka slogans.

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Sixth in a series of blogs addressing the Branding Basics: from defining your comany vision and core values through each of the basic branding elements.

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In Doug Hall’s book, Jump Start Your Business Brain, he provides three critical elements for successful product development. These elements are also great branding differentiators.

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