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Entries Tagged as 'Brand Management'

Brand Management: What It Involves & How to Do It.

August 10th, 2013 · 3 Comments

Establishing a brand management team can be a complex but very “personal” activity for a small or mid-sized comany. But the following article offers some guidelines and considerations that can prove valuable if it’s time to really be serious about brand management.

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Brand Management needs involvement and collaboration

November 7th, 2012 · No Comments

brand management, rebranding, brand management organization, brand management changes

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Branding with a USP is Short-Sighted

March 4th, 2010 · 3 Comments

The commitment of any organization to provide a consistent level of performance, and to dedicate major resources to accomplish that performance, builds the brand, not a USP.

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Patrons define the brand, and they’re integral to it

February 20th, 2010 · 1 Comment

not only is the brand defined by stakeholders, the stakeholders are part of the brand just as much as your name, logo, trade dress and tagline

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Branding to exclude the undesirables

February 17th, 2010 · 1 Comment

The demographics and psychographics of your major customer types really is as much a part of your brand as its mission statement, name or logo -whether you like it or not!

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Brand Management in smaller companies

August 13th, 2009 · 6 Comments

Brand management need not be a full-time job in small organizations, but the smaller the company, the higher up the corporate ladder responsibility for brand management should reside.

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Corporate Branding is not a middle-management activity

August 11th, 2009 · 2 Comments

When it comes to branding the company, direct access to the CEO and other senior staff members is essential. After all, they are the folks who set the direction, determine the values, vision and mission for the company, and reflect the corporate personality and culture.

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Packaging your brand: do you give it the attention it deserves?

June 16th, 2008 · 1 Comment

As you develop your brand, as you build your branding platform, be sure packaging is an integrated element, not just an afterthought.

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Tags: Brand Management · Graphic Standards