Claiming a 30% reduction in plastic use for a similar-sized bottle will save the company – Arrowhead – money, and incidentally it will allow them to claim an Eco-Shape Bottle

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Opex Communications breaks it brand promise of Best in Class customer service and loses focus on what customers want.

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I’ve admonished entrepreneurs up and down the Internet to think about branding right from the start. Yet for the most part I only get the “yeah, buts” in response.

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David Cohen, blogging at Left Brain, Right Brain, has presented and explained the “Three R’s of Branding”. The post incorporates the basic ideas of branding, and presents a very succinct and well conceived way of thinking about branding.

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Why would K-Mart automate a blue light bulb as their spokes character? Why is a blue light bulb the way to demonstrate low prices?

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Another way to differentiate your brand is design. And that’s more than the design of the product or service. It carries in to the design of manuals, brochures, policies, finance plans and every other vehicle the customer has contact with.

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As an IBM employee and supplier, I watched the culture of IBM overcome problems and build legends. Company culture is a mighty component of your brand.

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Here’s your chance to tell me what you’d like to know about branding that you’re not finding elsewhere

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