This tip concerns product features – should they be named or not? Unless they are a key differentiator for the product – think North Star – it’s probably a waste of time and money.

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Singing the praises for the branding of this tattoo fading product, Wrecking Balm. Name, logo, tag and package all work together, and I’ll bet, cause word-of-mouth, aka viral, activity.

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To assure your trademark doesn’t fall intothe public domain like Yo-Yo and Nylon have, follow the six simple rules outlined in this blog

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Another blog from the group called BrandingWire. This post is one of about ten by this “posse of pundits” on the subject of branding an IT services business. Here at The Branding Blog I’ve asked this firm to focus, niche and then focus some more.

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Your brand’s story should be based on Scott Degraffenreid’s N.U.D.E. Model (novelty, utility, dependability and economy) if you will rely on referral business.

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The concept behind trademarks: their sole legal purpose is to identify the source of a product, company or service, not to name it. Company names aren’t trademarked.

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A BrandingWire entry: this site participates in a monthly common blog fest about a single subject. This month, the resort town of Estes Park, Colorado. The branding blog contends that Estes Park has an inferiority complex.

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This blog demonstrates how a B-to-B company branded itself over time without ever considering they were branding. They were just “doing their thing”. Meet North American Manufacturing.

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