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Entries Tagged as 'Color in Branding'

Fully integrated brand for UPS includes the color

June 7th, 2011 · 5 Comments

Several days ago I remarked in a blog post entitled “Brand vs Bland” how I thought UPS had fashioned a great brand based upon the concept of “logistics”, and how they now “own” that term. Thinking a little further about their turn-around from “What can Brown do for You?”, it occurred to me that if […]

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Tags: Color in Branding

Interactive Web Branding – three examples

September 6th, 2007 · No Comments

Using interactivity on the web when it’s functional and makes a marketing point can be effective. Here are three examples of branding consultancies using effective interactivity.

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Tags: Branding · Color in Branding

Think networks, not markets, when building a power brand

April 16th, 2007 · No Comments

Particularly for local companies, think in terms of branding for networks rather than markets.

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Tags: Brand Management · Branding · Branding Strategies · Color in Branding

Branding on the Internet

April 4th, 2007 · 1 Comment

Why Internet marketers will need to pay attention to branding to attract and maintain customers.

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Tags: Brand Management · Branding · Color in Branding