Several days ago I remarked in a blog post entitled “Brand vs Bland” how I thought UPS had fashioned a great brand based upon the concept of “logistics”, and how they now “own” that term. Thinking a little further about their turn-around from “What can Brown do for You?”, it occurred to me that if [...]

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Using interactivity on the web when it’s functional and makes a marketing point can be effective. Here are three examples of branding consultancies using effective interactivity.

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Particularly for local companies, think in terms of branding for networks rather than markets.

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Why Internet marketers will need to pay attention to branding to attract and maintain customers.

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