Several days ago I remarked in a blog post entitled “Brand vs Bland” how I thought UPS had fashioned a great brand based upon the concept of “logistics”, and how they now “own” that term. Thinking a little further about their turn-around from “What can Brown do for You?”, it occurred to me that if [...]
Entries Tagged as 'Color in Branding'
June 7th, 2011 · 5 Comments
Tags: Color in Branding
September 6th, 2007 · No Comments
Using interactivity on the web when it’s functional and makes a marketing point can be effective. Here are three examples of branding consultancies using effective interactivity.
April 16th, 2007 · No Comments
Particularly for local companies, think in terms of branding for networks rather than markets.
April 4th, 2007 · 1 Comment
Why Internet marketers will need to pay attention to branding to attract and maintain customers.