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Entries Tagged as 'Competitive Intelligence'

BrandingWire Case Study: Opinions by the Dozen

June 11th, 2007 · 10 Comments

In response to a challenge to 12 branding bloggers, we are all blogging about how to brand a regional coffee shop that wants to go National. My approach is to find a way not to compete head-on with Starbucks. Instead, find a position in a new category by combining the company’s coffee making with a social component that’s at least equal to the coffee as a drawing card. I’d begin by defining what a good meeting place should consist of.

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Tags: Branding · Branding Strategies · Competitive Intelligence · Market Research · Positioning

Back to Basics – 3

January 16th, 2007 · No Comments

Positioning is the third step in developing a brand. It relies on research to identify attributes important to the market, and how competition is delivering on those attributes.

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Tags: Brand Management · Branding · Branding Strategies · Competitive Intelligence · Positioning

Back to Basics – 2

January 8th, 2007 · No Comments

Number 2 in a series for entrepreneurs on establishing their brand from the beginning: Brand Smart from the Start

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Tags: Branding · Branding Resources · Branding Strategies · Competitive Intelligence · Positioning