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Entries Tagged as 'Corporate Identity'

Brands that Make You Scoff – Michelin

June 18th, 2008 · No Comments

Have you ever thought about having a relationship with any inanimate object, much less a set of radials? This is just ridiculous.

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Tags: Corporate Identity

Should there be different approaches between B-2-B and B-2-C branding?

January 14th, 2008 · 1 Comment

The question I’m asking is: are there, or should there be differences in the appraoch and development of branding between B2B and B2C marketers?

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Tags: Branding · Branding Strategies · Corporate Identity · Not categorized

Another brand-diluting, wimpy tagline

December 18th, 2007 · 1 Comment

Here’s another example of a poorly conceived slogan that does nothing for the brand. I nominate it to the Tagline Hall of Shame

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Tags: Branding · Corporate Identity · Tagline Creation

Positioning and unique selling proposition: two different concepts.

December 10th, 2007 · No Comments

The difference between adopting a unique selling proposition and fashioning a strategic position is immense and very significant.

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Tags: Branding Strategies · Corporate Identity · Positioning

If I offer a “Choice” have I differentiated my brand?

November 25th, 2007 · No Comments

Promoting numerous brands simultaniously won’t help any of the brands, and will propbably confuse prospects.

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Tags: Brand Management · Branding · Branding Strategies · Corporate Identity · Positioning

Are You Kiddin’ Me?

November 18th, 2007 · 2 Comments

Another poorly conceived tagline introduced to give the advertiser a leadership roll they have no business attempting to assume. America runs on Dunkin? Give me a break.

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Tags: Brand Management · Branding · Corporate Identity · Tagline Creation

Why taglines go astray

November 14th, 2007 · No Comments

A theory why some taglines do not support the brands to which they are attached.

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Tags: Brand Management · Branding · Corporate Identity · Tagline Creation

A Tale of Two Taglines

November 6th, 2007 · No Comments

This blog presents, in my opinion, one good tagline (from Crayola) and one bad tagline (from Playskool). Then I’ll rationalize why I believe one is good and the other bad.

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Tags: Brand Management · Branding · Corporate Identity · Tagline Creation