Have you ever thought about having a relationship with any inanimate object, much less a set of radials? This is just ridiculous.

[Read more →]

The question I’m asking is: are there, or should there be differences in the appraoch and development of branding between B2B and B2C marketers?

[Read more →]

Here’s another example of a poorly conceived slogan that does nothing for the brand. I nominate it to the Tagline Hall of Shame

[Read more →]

The difference between adopting a unique selling proposition and fashioning a strategic position is immense and very significant.

[Read more →]

Promoting numerous brands simultaniously won’t help any of the brands, and will propbably confuse prospects.

[Read more →]

Another poorly conceived tagline introduced to give the advertiser a leadership roll they have no business attempting to assume. America runs on Dunkin? Give me a break.

[Read more →]

A theory why some taglines do not support the brands to which they are attached.

[Read more →]

This blog presents, in my opinion, one good tagline (from Crayola) and one bad tagline (from Playskool). Then I’ll rationalize why I believe one is good and the other bad.

[Read more →]