Have you ever thought about having a relationship with any inanimate object, much less a set of radials? This is just ridiculous.
Entries Tagged as 'Corporate Identity'
June 18th, 2008 · No Comments
Tags: Corporate Identity
January 14th, 2008 · 1 Comment
The question I’m asking is: are there, or should there be differences in the appraoch and development of branding between B2B and B2C marketers?
December 18th, 2007 · 1 Comment
Here’s another example of a poorly conceived slogan that does nothing for the brand. I nominate it to the Tagline Hall of Shame
December 10th, 2007 · No Comments
The difference between adopting a unique selling proposition and fashioning a strategic position is immense and very significant.
November 25th, 2007 · No Comments
Promoting numerous brands simultaniously won’t help any of the brands, and will propbably confuse prospects.
November 18th, 2007 · 2 Comments
Another poorly conceived tagline introduced to give the advertiser a leadership roll they have no business attempting to assume. America runs on Dunkin? Give me a break.
November 14th, 2007 · No Comments
A theory why some taglines do not support the brands to which they are attached.
November 6th, 2007 · No Comments
This blog presents, in my opinion, one good tagline (from Crayola) and one bad tagline (from Playskool). Then I’ll rationalize why I believe one is good and the other bad.