MasterCard denies that the lame slogan I attributed to them is not theirs, but if it were it would not replace the long-running MasterCard: priceless tag and theme.

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After panning several large comanies and their really lame taglines, I’ve found a hens-tooth-rare tagline that really differentiates and promotes the company’s business model while imparting some of the joy and competitiveness of eBay shopping.

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Another tagline that’s really a platitude: MasterCard – the card that won’t hold you back. What were they thinking?

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Why do major advertisers adopt taglines that mean nothing? They espouse platitudes instead of differentiated, benefit oriented promises.

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Law firm niched to help bikers are bikers. Lawyers That Ride take advantage of being members of the network they serve. Can your firm find a network with which to Belong?

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Singing the praises for the branding of this tattoo fading product, Wrecking Balm. Name, logo, tag and package all work together, and I’ll bet, cause word-of-mouth, aka viral, activity.

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Borrowed Interest advertising, like the example posted here, is a waste of money. There’s no reason to read such an irrelevant ad. Surely there’s something relevant and beneficial about a service that can be featured in visual and headline.

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Branding for attention only builds you a flimsey brand. An example is FishEye Wines

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