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Entries Tagged as 'Corporate Identity'

Can Super Bowl Ads Damage Brands

February 3rd, 2007 · 3 Comments

A rant about Super Bowl commercials: their value and their use of irreverent and irrelevant messages.

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Tags: Brand Management · Branding · Corporate Identity

Brand associations: be careful of the company you keep

January 11th, 2007 · No Comments

This week it was announced that a pilot program will allow advertisers to expose an ad message to airline passengers through the medium of airport security tubs that pass through the X-ray with your belongings. The message is silk-screened to the inside of the tub, so as you unload your computer, shoes and whatever else required by any given [...]

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Tags: Brand Management · Branding · Corporate Identity