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Entries Tagged as 'Creativity'

Branding and corporate identity

March 31st, 2008 · 1 Comment

Branding is no longer a subset of marketing, and in many companies, marketing is now a subset of branding.

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Tags: Branding · Creativity

Ramblings about Corporate Culture and Your Brand

November 29th, 2007 · No Comments

As an IBM employee and supplier, I watched the culture of IBM overcome problems and build legends. Company culture is a mighty component of your brand.

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Tags: Brand Management · Branding · Creativity

Customers brand B2B companies

October 10th, 2007 · No Comments

It may surprise some readers that there are still companies today that are driven by manufacturing. These are companies that have mastered a particular production technique, or are very well skilled in an arcane technology. So what does that have to do with branding? Even manufacturing-driven companies are branded, usually by their customer base and […]

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Tags: Branding · Creativity · Not categorized

Brands and Color:number seven in a series

August 13th, 2007 · 2 Comments

Still going around the color wheel, we’ve finally come to primary color, red. This is a color of mixed messages and associations. First, red is powerful and aggressive. It tends to dominate other colors in combinations. We all know it’s a warm color. And at its most intense, red is associated with hot. It invokes […]

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Tags: Branding · Branding for Referrals · Branding Resources · Creativity · Graphic Standards · Logo Development

How will Murdoch Affect the WSJ Brand?

August 1st, 2007 · 1 Comment

Today’s news: Rupert Murdoch is about to acquire Dow-Jones and the Wall Street Journal. He claims there won’t be any change in the editorial approach or content for the WSJ. OK, I take him at his word. But in the minds of readers and observers, will the Journal lose credibility just because of the association […]

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Tags: Branding · Creativity · Re-Branding

Branding and Color– Number 5 in a Series

June 21st, 2007 · No Comments

The color blue is the most popular color. Corporations have adapted it for it’s power, likability, importance and confidence-building attribute. For branders, blue imparts serenity and harmony in lighter shades, divnity and solidity in darker tones.

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Tags: Branding · Branding for Referrals · Branding Resources · Creativity · Graphic Standards · Logo Development

Colorful Branding – Number 1 in a series

April 30th, 2007 · 3 Comments

Without doubt, color is a vital element of branding. Except for a powerful brand name, color is the most important branding element, in my opinion, because of the emotional power of color. Color invokes associations and set moods. It may be a “subliminal” element in that most people will not consciously be aware of a […]

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Tags: Brand Management · Branding · Branding Resources · Branding Strategies · Creativity · Graphic Standards

Branding: a function of strategy

April 9th, 2007 · 2 Comments

To me branding is establishing a two-sided relationship by matching the needs of specific market segments with your company core competencies.

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Tags: Branding · Branding Strategies · Creativity