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Entries Tagged as 'Graphic Standards'

Packaging your brand: do you give it the attention it deserves?

June 16th, 2008 · 1 Comment

As you develop your brand, as you build your branding platform, be sure packaging is an integrated element, not just an afterthought.

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Tags: Brand Management · Graphic Standards

Online color scheme tools for branding

February 11th, 2008 · 2 Comments

As promised, here are several web sites with color tools of all sorts. If you’re going to select corporate brand colors, a spectrum of product line packages, or design a “web safe” Internet presence, these tools can be helpful.

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Tags: Branding · Branding for Referrals · Graphic Standards · Logo Development

Three-color palettes sufficient to define a brand

February 5th, 2008 · 1 Comment

Again, I’m posting about color combinations you might wish to use to help identify your brand. Colors, both in combination and alone, invoke emotional responses. Once you have established what attributes your brand should convey, you can then, and only then, ask a graphics designer to develop a palette for your brand.

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Tags: Branding · Branding for Referrals · Graphic Standards · Logo Development

Brands deserve a palette of color

January 28th, 2008 · 1 Comment

A color palette should be defined for your brand whether your brand is a corporation, a product or a service business.

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Tags: Branding · Branding for Referrals · Graphic Standards · Logo Development

Brands need more than a single color to express a mood

January 21st, 2008 · 2 Comments

We’ve learned about the meanings of individual colors, but when you put two or more colors in combination, you may be surprized at the emotions they evoke.

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Tags: Branding · Branding for Referrals · Branding Resources · Graphic Standards

Bashing designers is not my hobby

December 23rd, 2007 · No Comments

Though I do bash poor design – design that weakens a brand – most graphic designers know their craft and what a brand needs to endure.

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Tags: Branding · Graphic Standards · Logo Development

Differentiating Your Brand By Design

December 3rd, 2007 · 2 Comments

Another way to differentiate your brand is design. And that’s more than the design of the product or service. It carries in to the design of manuals, brochures, policies, finance plans and every other vehicle the customer has contact with.

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Tags: Brand Management · Branding · Graphic Standards · Positioning

So what do I know that you want to know about branding?

November 27th, 2007 · 1 Comment

Here’s your chance to tell me what you’d like to know about branding that you’re not finding elsewhere

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Tags: Brand Management · Branding · Branding Strategies · Graphic Standards · Name Creation · Positioning