As you develop your brand, as you build your branding platform, be sure packaging is an integrated element, not just an afterthought.

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As promised, here are several web sites with color tools of all sorts. If you’re going to select corporate brand colors, a spectrum of product line packages, or design a “web safe” Internet presence, these tools can be helpful.

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Again, I’m posting about color combinations you might wish to use to help identify your brand. Colors, both in combination and alone, invoke emotional responses. Once you have established what attributes your brand should convey, you can then, and only then, ask a graphics designer to develop a palette for your brand.

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A color palette should be defined for your brand whether your brand is a corporation, a product or a service business.

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We’ve learned about the meanings of individual colors, but when you put two or more colors in combination, you may be surprized at the emotions they evoke.

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Though I do bash poor design – design that weakens a brand – most graphic designers know their craft and what a brand needs to endure.

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Another way to differentiate your brand is design. And that’s more than the design of the product or service. It carries in to the design of manuals, brochures, policies, finance plans and every other vehicle the customer has contact with.

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Here’s your chance to tell me what you’d like to know about branding that you’re not finding elsewhere

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