Without doubt, color is a vital element of branding. Except for a powerful brand name, color is the most important branding element, in my opinion, because of the emotional power of color. Color invokes associations and set moods. It may be a “subliminal” element in that most people will not consciously be aware of a [...]

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Speaking today of graphic standards and consistent presentation of your brand and all its elements.

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In the 12th post of naming tips, I suggest using paint sample names as inspiration for product names, and paint company we color matchers for brand color combinations

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Number nine in a series of blogs concerning “branding smart from the start”. This post addresses logos.

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Logos must accommodate multiple applications and still be legible and relevant.

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