This entry discusses the use of an outside writer or firm to develop a brand name. Here are four pointers that will make the relationship more productive.

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Blog about trademarks and the legal strengths of various popular name types.

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To assure your trademark doesn’t fall intothe public domain like Yo-Yo and Nylon have, follow the six simple rules outlined in this blog

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Scotts-Miracle-Gro brings suite against TerraCycle for using the same colors (green and yellow) in it’s packaging on grounds TerraCycle is “confusing customers”. I say Scotts just doesn’t want the competition.

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Speaking today of graphic standards and consistent presentation of your brand and all its elements.

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This step concerns determining if the name you want to use is available for domain, incorporation and/or trademark.

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