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Entries Tagged as 'Intellectual Property'

Naming Tips – Number 42 in a Series

November 8th, 2007 · No Comments

This entry discusses the use of an outside writer or firm to develop a brand name. Here are four pointers that will make the relationship more productive.

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Tags: Brand Management · Branding · Intellectual Property · Name Creation

What trademark types are strongest?

September 25th, 2007 · 1 Comment

Blog about trademarks and the legal strengths of various popular name types.

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Tags: Branding · Intellectual Property · Name Creation

Protect your Trademarked Brand from Going Public

September 17th, 2007 · No Comments

To assure your trademark doesn’t fall intothe public domain like Yo-Yo and Nylon have, follow the six simple rules outlined in this blog

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Tags: Brand Management · Branding · Intellectual Property · Name Creation

Can a company “own” green?

May 9th, 2007 · 2 Comments

Scotts-Miracle-Gro brings suite against TerraCycle for using the same colors (green and yellow) in it’s packaging on grounds TerraCycle is “confusing customers”. I say Scotts just doesn’t want the competition.

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Tags: Brand Management · Branding · Branding for Referrals · Graphic Standards · Intellectual Property

Branding Basic – Step 11

March 20th, 2007 · No Comments

Speaking today of graphic standards and consistent presentation of your brand and all its elements.

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Tags: Brand Management · Branding · Creativity · Graphic Standards · Intellectual Property

Branding Basics – Step 8

March 1st, 2007 · No Comments

This step concerns determining if the name you want to use is available for domain, incorporation and/or trademark.

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Tags: Brand Management · Branding · Intellectual Property · Name Creation