This entry discusses the use of an outside writer or firm to develop a brand name. Here are four pointers that will make the relationship more productive.
Entries Tagged as 'Intellectual Property'
November 8th, 2007 · No Comments
September 25th, 2007 · 1 Comment
Blog about trademarks and the legal strengths of various popular name types.
September 17th, 2007 · No Comments
To assure your trademark doesn’t fall intothe public domain like Yo-Yo and Nylon have, follow the six simple rules outlined in this blog
May 9th, 2007 · 2 Comments
Scotts-Miracle-Gro brings suite against TerraCycle for using the same colors (green and yellow) in it’s packaging on grounds TerraCycle is “confusing customers”. I say Scotts just doesn’t want the competition.
March 20th, 2007 · No Comments
Speaking today of graphic standards and consistent presentation of your brand and all its elements.
March 1st, 2007 · No Comments
This step concerns determining if the name you want to use is available for domain, incorporation and/or trademark.