The 24th in a series of naming tips. Here I recall the abstraction ladder as an aid in “dumbing down” name candidates. Adapting stuffy, abstract names like “Advanced Solutions Engineering” can only appeal to the name’s inventors. Go down the ladder to find specific and active words that convey relevance and understanding.

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Number 9 in a series of blogs containing brand naming tips. Here are three ways to make names familiar while at the same time making them unique.

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This week’s naming tip requires patience and dedication. Just learn all you can about the creative process and problem solving. Yes, think of naming as a problem solving activity. With that in mind, learn and try the various systems and methods that have been used and endorsed by copywriters and other “creatives”. Three come to [...]

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