Recently the following article appeared on the Washington Post blog. Note that it received a boat-full of comments, none of which were positive. Just goes to show that no matter what you do, people of all types can and will find fault if you ask for their opinions. That's why asking focus-group panels about [...]

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In August, Microsoft introduced a new logo with the following reasoning: It’s been 25 years since we’ve updated the Microsoft logo and now is the perfect time for a change. This is an incredibly exciting year for Microsoft as we prepare to release new versions of nearly all of our products….This wave of new releases [...]

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“Can a great logo that suggests refinement and sophistication stand out as well? “. Well I never thought that luxury brand logos don’t stand out so I did some on-line research. I went to the home pages of 12 luxury brands and captured their logos

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Should you logo include the tagline? No, but they can be associated in certain applications, and separated in others.

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One way to determine just how well your logo stands out in relation to others is to submit your logo to a medium that will group your logo with a myriad others.

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As promised, here are several web sites with color tools of all sorts. If you’re going to select corporate brand colors, a spectrum of product line packages, or design a “web safe” Internet presence, these tools can be helpful.

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Again, I’m posting about color combinations you might wish to use to help identify your brand. Colors, both in combination and alone, invoke emotional responses. Once you have established what attributes your brand should convey, you can then, and only then, ask a graphics designer to develop a palette for your brand.

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A color palette should be defined for your brand whether your brand is a corporation, a product or a service business.

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