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Entries Tagged as 'Logo Development'

New logo: everyone’s a critic

April 25th, 2013 · No Comments

  Recently the following article appeared on the Washington Post blog. Note that it received a boat-full of comments, none of which were positive. Just goes to show that no matter what you do, people of all types can and will find fault if you ask for their opinions. That's why asking focus-group panels about […]

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Tags: Logo Development

New logo for Microsoft

October 24th, 2012 · No Comments

In August, Microsoft introduced a new logo with the following reasoning: It’s been 25 years since we’ve updated the Microsoft logo and now is the perfect time for a change. This is an incredibly exciting year for Microsoft as we prepare to release new versions of nearly all of our products….This wave of new releases […]

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Tags: Logo Development

Can luxury brands stand out?

December 8th, 2010 · 8 Comments

“Can a great logo that suggests refinement and sophistication stand out as well? “. Well I never thought that luxury brand logos don’t stand out so I did some on-line research. I went to the home pages of 12 luxury brands and captured their logos

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Tags: Logo Development

Should your logo include your tagline?

December 3rd, 2010 · 2 Comments

Should you logo include the tagline? No, but they can be associated in certain applications, and separated in others.

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Tags: Logo Development · Tagline Creation

Does your logo stand out in a crowd?

December 2nd, 2010 · 4 Comments

One way to determine just how well your logo stands out in relation to others is to submit your logo to a medium that will group your logo with a myriad others.

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Tags: Logo Development

Online color scheme tools for branding

February 11th, 2008 · 2 Comments

As promised, here are several web sites with color tools of all sorts. If you’re going to select corporate brand colors, a spectrum of product line packages, or design a “web safe” Internet presence, these tools can be helpful.

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Tags: Branding · Branding for Referrals · Graphic Standards · Logo Development

Three-color palettes sufficient to define a brand

February 5th, 2008 · 1 Comment

Again, I’m posting about color combinations you might wish to use to help identify your brand. Colors, both in combination and alone, invoke emotional responses. Once you have established what attributes your brand should convey, you can then, and only then, ask a graphics designer to develop a palette for your brand.

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Tags: Branding · Branding for Referrals · Graphic Standards · Logo Development

Brands deserve a palette of color

January 28th, 2008 · 1 Comment

A color palette should be defined for your brand whether your brand is a corporation, a product or a service business.

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Tags: Branding · Branding for Referrals · Graphic Standards · Logo Development