“Can a great logo that suggests refinement and sophistication stand out as well? “. Well I never thought that luxury brand logos don’t stand out so I did some on-line research. I went to the home pages of 12 luxury brands and captured their logos
Entries Tagged as 'Logo Development'
Can luxury brands stand out?
December 8th, 2010 · 7 Comments
Tags: Logo Development
Should your logo include your tagline?
December 3rd, 2010 · 1 Comment
Should you logo include the tagline? No, but they can be associated in certain applications, and separated in others.
Tags: Logo Development · Tagline Creation
Does your logo stand out in a crowd?
December 2nd, 2010 · 4 Comments
One way to determine just how well your logo stands out in relation to others is to submit your logo to a medium that will group your logo with a myriad others.
Tags: Logo Development
Online color scheme tools for branding
February 11th, 2008 · 2 Comments
As promised, here are several web sites with color tools of all sorts. If you’re going to select corporate brand colors, a spectrum of product line packages, or design a “web safe” Internet presence, these tools can be helpful.
Tags: Branding · Branding for Referrals · Graphic Standards · Logo Development
Three-color palettes sufficient to define a brand
February 5th, 2008 · 1 Comment
Again, I’m posting about color combinations you might wish to use to help identify your brand. Colors, both in combination and alone, invoke emotional responses. Once you have established what attributes your brand should convey, you can then, and only then, ask a graphics designer to develop a palette for your brand.
Tags: Branding · Branding for Referrals · Graphic Standards · Logo Development
Brands deserve a palette of color
January 28th, 2008 · 1 Comment
A color palette should be defined for your brand whether your brand is a corporation, a product or a service business.
Tags: Branding · Branding for Referrals · Graphic Standards · Logo Development
Bashing designers is not my hobby
December 23rd, 2007 · No Comments
Though I do bash poor design – design that weakens a brand – most graphic designers know their craft and what a brand needs to endure.
Tags: Branding · Graphic Standards · Logo Development
Here’s a modest product with pro-like branding
September 19th, 2007 · 1 Comment
Singing the praises for the branding of this tattoo fading product, Wrecking Balm. Name, logo, tag and package all work together, and I’ll bet, cause word-of-mouth, aka viral, activity.
Tags: B2B Branding · Brand Management · Branding · Corporate Identity · Logo Development · Name Creation · Tagline Creation

