“Can a great logo that suggests refinement and sophistication stand out as well? “. Well I never thought that luxury brand logos don’t stand out so I did some on-line research. I went to the home pages of 12 luxury brands and captured their logos

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Should you logo include the tagline? No, but they can be associated in certain applications, and separated in others.

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One way to determine just how well your logo stands out in relation to others is to submit your logo to a medium that will group your logo with a myriad others.

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As promised, here are several web sites with color tools of all sorts. If you’re going to select corporate brand colors, a spectrum of product line packages, or design a “web safe” Internet presence, these tools can be helpful.

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Again, I’m posting about color combinations you might wish to use to help identify your brand. Colors, both in combination and alone, invoke emotional responses. Once you have established what attributes your brand should convey, you can then, and only then, ask a graphics designer to develop a palette for your brand.

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A color palette should be defined for your brand whether your brand is a corporation, a product or a service business.

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Though I do bash poor design – design that weakens a brand – most graphic designers know their craft and what a brand needs to endure.

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Singing the praises for the branding of this tattoo fading product, Wrecking Balm. Name, logo, tag and package all work together, and I’ll bet, cause word-of-mouth, aka viral, activity.

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