Still going around the color wheel, we’ve finally come to primary color, red. This is a color of mixed messages and associations. First, red is powerful and aggressive. It tends to dominate other colors in combinations. We all know it’s a warm color. And at its most intense, red is associated with hot. It invokes [...]

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Addressing the suitability of the color purple and its variations for branding and corporate identity. Sixth in a series of blogs about color in branding

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The color blue is the most popular color. Corporations have adapted it for it’s power, likability, importance and confidence-building attribute. For branders, blue imparts serenity and harmony in lighter shades, divnity and solidity in darker tones.

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This post is about green for branding. It’s most telling association is with nature and health. In the U.S. it’s also the color of money. From pastel shades to deep forest green, it is one of the most versatile of colors. It accomodates red – think Christmas – blue and yellow.

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Yellow is today’s topic as a prime color for branding applications. In its most pure, yellow is a primary color whose complement is purple and its neighbors are yellow-green and orange. The color has two main attributes: it denotes a cheerful countenance, and it provides an effective contrast to black and deep blue. Thus, yellow [...]

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The proportion of a logo is critical, especially if it will be reproduced in very small areas and with other logos. The subject of the blog is what will make your logo stand out in this environment.

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Let’s start with a secondary color instead of a primary, just to keep us on our toes. Orange is the color this week. Incidentally, the major source of information on individual colors I’ve used to formulate these blog entries is About:Desktop Publishing. You can access the entire color spectrum at http://www.about.com/cs/colorselection. It’s interesting that when [...]

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Number nine in a series of blogs concerning “branding smart from the start”. This post addresses logos.

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