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Entries Tagged as 'Market Research'

Positioning research – a two-part process

May 6th, 2011 · 1 Comment

It’s unrealistic to plan your positioning strategy in a vacuum. Remember, you’re positioning against competitors who also have positioned their offerings – with the help of their customers and prospects. The idea is to find an unfilled position that is relevant and compelling to your target market. Those people actually position you – but you […]

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Tags: Market Research · Positioning

How important is branding for a B2B service provider?

October 7th, 2007 · 5 Comments

What’s important when branding a B2B service provider? How do your differentiate yourself from competition? How do you develop long-standing relationships with clients? Here are some thoughts. Because I’m a member of the BrandingWire posse of Pundits, you get to read another 10 or so blogs on this subject after you’ve read this blog.

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Tags: Branding · Branding Resources · Branding Strategies · Market Research · Not categorized

A group of Dutchmen are watching us

June 28th, 2007 · 1 Comment

These two websites provide insights into lifestyles and trends that branders should at least be aware of. I advise visiting the sights and subscribing to the newsletters.

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Tags: Branding · Branding Strategies · Market Research

Naming Tips: Number 25 in a Series

June 14th, 2007 · 1 Comment

This blog in a series on brand naming speaks tof your library as a fruitful source of naming resources, and identifies one particularly rich reference.

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Tags: Branding · Market Research · Name Creation

BrandingWire Case Study: Opinions by the Dozen

June 11th, 2007 · 10 Comments

In response to a challenge to 12 branding bloggers, we are all blogging about how to brand a regional coffee shop that wants to go National. My approach is to find a way not to compete head-on with Starbucks. Instead, find a position in a new category by combining the company’s coffee making with a social component that’s at least equal to the coffee as a drawing card. I’d begin by defining what a good meeting place should consist of.

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Tags: Branding · Branding Strategies · Competitive Intelligence · Market Research · Positioning

An early branding mistake by duPont

May 1st, 2007 · 3 Comments

In the early 1960’s, I was a participant in one of the classic branding failures of the era. No, not Edsel. Not nearly as glamorous or as expensive as that one, but equally embarrassing to the brand owner, duPont. The brand was Telar, the never-drain anti-freeze. I was an assistant account exec on that account […]

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Tags: Brand Management · Branding · Branding Strategies · Market Research