Radio Shack will become known now as “The Shack”. The old name was just too restrictive. True be told, it was always too restrictive, even when they were mostly selling do-it-yourself electronic kits.

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Comprehensive lists of all sorts of “stuff” can be the source for brand name candidates. They may or may not be directly related to the product brand, but that doesn’t keep some list members from being appropriate name candidates.

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If your brand is a local/regional business, use the telephone book as a check for originality.

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Linguistic-based naming approaches can prove to be very effective in naming brands. I’m thinking of three in particular: rhyming, alliteration and onomatopoeia.

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Pronunciation and spelling of a new brand name may be important, particularly if the brand is to rely on word of mouth for recommendations and/or web-promotion. I’d do two things in evaluating candidates.

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The other aspect of auditory name evaluation (I briefly covered linguistics in Naming Tip 68) concerns the proximity of brand name candidates to other names and words

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When evaluating brand name candidates, pay attention to the sound of them. There are two aspects to this admonition. I’ll tackle linguistics in this post

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This post, one of a long-running series of naming tips for companies, products and services, addresses the welcome trend of short, unique and memorable names from the on-line community. Valid approach to naming anything.

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