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Entries Tagged as 'Name Creation'

A Bad Product Name: BelVita

October 1st, 2013 · 2 Comments

A new commercial caught my eye and ear last evening. It was for a breakfast bar named Belvita. I was doing a crossword puzzle at the time so my concentration was split. (That’s what happens so often with most people, and that’s why most advertising is not very effective.) The thing I first thought I […]

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Naming Tip 74 – Name for the Long Haul

August 7th, 2009 · 2 Comments

Radio Shack will become known now as “The Shack”. The old name was just too restrictive. True be told, it was always too restrictive, even when they were mostly selling do-it-yourself electronic kits.

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Naming Tip – Number 73 in a Series

August 12th, 2008 · 1 Comment

Comprehensive lists of all sorts of “stuff” can be the source for brand name candidates. They may or may not be directly related to the product brand, but that doesn’t keep some list members from being appropriate name candidates.

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Naming tip: Number 72 in a series

June 19th, 2008 · 2 Comments

If your brand is a local/regional business, use the telephone book as a check for originality.

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Naming tip: Number 71 in a series

May 29th, 2008 · 1 Comment

Linguistic-based naming approaches can prove to be very effective in naming brands. I’m thinking of three in particular: rhyming, alliteration and onomatopoeia.

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Naming tip: number 70 in a series

May 22nd, 2008 · No Comments

Pronunciation and spelling of a new brand name may be important, particularly if the brand is to rely on word of mouth for recommendations and/or web-promotion. I’d do two things in evaluating candidates.

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Naming tip: Number 69 in a series

May 15th, 2008 · No Comments

The other aspect of auditory name evaluation (I briefly covered linguistics in Naming Tip 68) concerns the proximity of brand name candidates to other names and words

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Naming tip: number 68 in a series

May 8th, 2008 · No Comments

When evaluating brand name candidates, pay attention to the sound of them. There are two aspects to this admonition. I’ll tackle linguistics in this post

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Tags: Name Creation