There are time when acronyms can make good names. But random letters, and that’s what they are when you can’t pronounce as a word, make terrible names.

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Finding qualified help to name your brand can be tricky. It’s also the smart way to go unless you’ve had extensive naming experience.

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Be sure to consider the associations, other than the one you intend, when evaluating brand names.

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A warning about using over-used words and syllables for your brand or company name.

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Here’s how to construct an entirely new brand name. One type of coined word name is the morpheme construct.

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In this post I ask those crafting tacked or fused coined words to make them adhere to standard grammatical standards.

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When tacking and fusing coined brand names, be sure they join in a “natural” way. First, explanations of tacking and fusing.

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Study your competitor’s names. This may sound obvious, but I’ve known many instances where it hasn’t been thought of, or has been give short shrift. So why do it? Well, first, you want to know what NOT to do. Do not use a name that’s like a competitor’s name. Now I know some short-sighted entrepreneurs [...]

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