If you’re going to make naming brands part of your marketing communications arsenal, you’re probably something of a word connoisseur already. Here’s another way to sharpen your skills.

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Here’s another opportunity for substitution. Let’s assume you’ve generated a list of 100-150 words you might find descriptive or evocative of your project. Peruse this list looking fin the words beginning with “ex”, “on”, “an”, “in”, etc. – syllables beginning with vowel-consonant. Then just substitute another set of vowel-consonant combos. An easy way to do [...]

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I’ve been running a series within this series about creating coined words as brand name candidates. Here’s another technique. I call it consonant coupling.

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Continuing with a discussion of coined-word names, this post is about alternatively-spelled names.

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The last several posts in this series have addressed the often-strange world of coined name candidates. I’ll continue with that theme here. Another type of coined word for brand name candidates is termed “combined words”.

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Descriptive brand names do not allow for growth. Companies outgrow them. Instead, opt for an arbitrary name, a suggestive name or a coined name.

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Continuing on methods to create coined word brand names, I’ll address tacking and clipping today. Essentially, tacking means adding letters; clipping means subtracting them.

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Utilizing prefixes and suffixes in unconventional ways can lead to unique brand names

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