In general, trade publications do an unimaginative job of naming. They usually go for a descriptive name. Yawn.

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The question I’m asking is: are there, or should there be differences in the appraoch and development of branding between B2B and B2C marketers?

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It may surprise some readers that there are still companies today that are driven by manufacturing. These are companies that have mastered a particular production technique, or are very well skilled in an arcane technology. So what does that have to do with branding? Even manufacturing-driven companies are branded, usually by their customer base and [...]

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What’s important when branding a B2B service provider? How do your differentiate yourself from competition? How do you develop long-standing relationships with clients? Here are some thoughts. Because I’m a member of the BrandingWire posse of Pundits, you get to read another 10 or so blogs on this subject after you’ve read this blog.

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Another blog from the group called BrandingWire. This post is one of about ten by this “posse of pundits” on the subject of branding an IT services business. Here at The Branding Blog I’ve asked this firm to focus, niche and then focus some more.

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