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Entries Tagged as 'Not categorized'

Branding a trade publication: most do a poor job

April 16th, 2008 · No Comments

In general, trade publications do an unimaginative job of naming. They usually go for a descriptive name. Yawn.

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Tags: Not categorized

Should there be different approaches between B-2-B and B-2-C branding?

January 14th, 2008 · 1 Comment

The question I’m asking is: are there, or should there be differences in the appraoch and development of branding between B2B and B2C marketers?

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Tags: Branding · Branding Strategies · Corporate Identity · Not categorized

Customers brand B2B companies

October 10th, 2007 · No Comments

It may surprise some readers that there are still companies today that are driven by manufacturing. These are companies that have mastered a particular production technique, or are very well skilled in an arcane technology. So what does that have to do with branding? Even manufacturing-driven companies are branded, usually by their customer base and […]

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Tags: Branding · Creativity · Not categorized

How important is branding for a B2B service provider?

October 7th, 2007 · 5 Comments

What’s important when branding a B2B service provider? How do your differentiate yourself from competition? How do you develop long-standing relationships with clients? Here are some thoughts. Because I’m a member of the BrandingWire posse of Pundits, you get to read another 10 or so blogs on this subject after you’ve read this blog.

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Tags: Branding · Branding Resources · Branding Strategies · Market Research · Not categorized

This IT company needs focus

September 10th, 2007 · 6 Comments

Another blog from the group called BrandingWire. This post is one of about ten by this “posse of pundits” on the subject of branding an IT services business. Here at The Branding Blog I’ve asked this firm to focus, niche and then focus some more.

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Tags: Brand Management · Branding · Branding Strategies · Not categorized · Positioning