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Entries Tagged as 'Re-Branding'

Branding a Car Dealership –Ugh!

August 6th, 2007 · 11 Comments

This blog is one of ten or twelve about branding an auto dealership contributed by members of the Branding Wire posse of branding bloggers. My take is that without a change of business model and mind set, auto dealers will always lack credibility when stating that they are “differnet”.

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Tags: Branding · Branding Strategies · Re-Branding · Tagline Creation

How will Murdoch Affect the WSJ Brand?

August 1st, 2007 · 1 Comment

Today’s news: Rupert Murdoch is about to acquire Dow-Jones and the Wall Street Journal. He claims there won’t be any change in the editorial approach or content for the WSJ. OK, I take him at his word. But in the minds of readers and observers, will the Journal lose credibility just because of the association […]

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Tags: Branding · Creativity · Re-Branding

When should you perform a brand audit?

January 15th, 2007 · 3 Comments

There are several situations that require a brand manager to review and reevaluate the brand. Quite often this is an activity dictated by an unexpected event or circumstance which intuitively calls for the review. These often occur because of competitive activity, particularly when inytroducing a technologically superior product. The event may also be something as […]

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Tags: Brand Management · Branding · Branding Resources · Branding Strategies · Re-Branding

One last blog on the rebranding of AutoNation

December 9th, 2006 · No Comments

Just because they’re introducing a new approach to presenting price/tradein/financing options to a buyer doesn’t seem to be a compelling reason to change the name of the business. There’s a host of expense and planning required to change the name (and probably some trade dress as well) for over 250 dealerships. No, I suspect AutoNation […]

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Tags: Brand Management · Branding · Re-Branding

Elway retains his good name

December 7th, 2006 · No Comments

As reported earlier, AutoNation and John Elway are parting company in the Denver market. In that blog I speculated that Mr. Elway probably wanted more than AutoNation was prepared to pay to license the 17 dealerships they own that carry the marque name of Elway. Seems the real story is a little different: Elway wanted […]

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Tags: Brand Management · Branding · Name Creation · Re-Branding

Sacking John Elway: the brand not the man

December 2nd, 2006 · No Comments

Here in Denver, Colorado, we have a sports hero/legend who’s still revered by Bronco fans: John Elway. During his playing career, he purchased several auto dealerships and appended a new brand to each: John Elway Toyota, John Elway Chevrolet, etc.. In 1997, Republic Industries purchased the Elway franchise, and in 1999 as AutoNation, purchased another […]

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Tags: Brand Management · Branding · Name Creation · Re-Branding