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Entries Tagged as 'Re-Branding'

How will Murdoch Affect the WSJ Brand?

August 1st, 2007 · 1 Comment

Today’s news: Rupert Murdoch is about to acquire Dow-Jones and the Wall Street Journal. He claims there won’t be any change in the editorial approach or content for the WSJ. OK, I take him at his word. But in the minds of readers and observers, will the Journal lose credibility just because of the association [...]

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Tags: Branding · Creativity · Re-Branding