Today’s news: Rupert Murdoch is about to acquire Dow-Jones and the Wall Street Journal. He claims there won’t be any change in the editorial approach or content for the WSJ. OK, I take him at his word. But in the minds of readers and observers, will the Journal lose credibility just because of the association [...]
Entries Tagged as 'Re-Branding'
How will Murdoch Affect the WSJ Brand?
August 1st, 2007 · 1 Comment
Tags: Branding · Creativity · Re-Branding