header image 4

Entries Tagged as 'Tagline Creation'

Should your logo include your tagline?

December 3rd, 2010 · 1 Comment

Should you logo include the tagline? No, but they can be associated in certain applications, and separated in others.

[Read more →]

Tags: Logo Development · Tagline Creation

What makes a strong tagline?

March 30th, 2010 · 7 Comments

Taglines may be the second most important branding element. Names are certainly first, but taglines can play an important role in conveying the brand message. Most taglines, however, do not enhance the brand.

[Read more →]

Tags: Tagline Creation

Three Tagline Traps You’ll Want to Avoid

March 11th, 2010 · 6 Comments

Lots of taglines are adopted as part of the branding process because folks think they’re critical to their marketing efforts. Certainly a tagline can crystallize a brand promise and make it memorable, but just as often you get an incredulous, self-serving platitude.

[Read more →]

Tags: Tagline Creation

Brands that make you scoff – Subaru

April 28th, 2008 · 2 Comments

I’ve been doing a series of blogs about brands that make me scoff – that is, brands that are incredulous. Usually this incredibility comes from specific ad campaigns rather than from a brand platform. How do I know? Because they’re vacuous.

[Read more →]

Tags: Brand Management · Tagline Creation

Brands that make me scoff – Toyota Matrix

April 9th, 2008 · 2 Comments

Today I’m calling out Toyota and their bad Matrix model. I’m using “bad” in its original context – I don’t mean it’s, you know, good.

[Read more →]

Tags: Branding · Tagline Creation

Nonprofit taglines: no better than commercial slogans

February 2nd, 2008 · No Comments

Nancy Schwartz blogs about non-profit marketing issues at Getting Attention. Right now she’s conducting a survey about the effectiveness of taglines in the non-profit sector.

[Read more →]

Tags: Branding · Tagline Creation

I don’t need no stickin’ taglines

January 7th, 2008 · 1 Comment

So many taglines are just so much fluff and don’t contribute to a strong brand. John Moore at BrandAutopsy.typepad.com suggests building brands without taglines. If the other elements are strong, a slogan isn’t required.

[Read more →]

Tags: Branding · Positioning · Tagline Creation

Another brand-diluting, wimpy tagline

December 18th, 2007 · 1 Comment

Here’s another example of a poorly conceived slogan that does nothing for the brand. I nominate it to the Tagline Hall of Shame

[Read more →]

Tags: Branding · Corporate Identity · Tagline Creation