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Entries Tagged as 'Tagline Creation'

Good Taglines are NOT Platitudes.

September 17th, 2013 · No Comments

Whether you call them taglines, slogans, or positioning statements, they are almost mandatory for today’s brand. These five-to-eight-word phrases are supposed to differentiate your business, product or service from your competition. But just as often, they just state the obvious. Or even worse, they cause confusion. Here’s one way to evaluate a tagline. After hearing […]

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Tags: Branding · Tagline Creation

Should your logo include your tagline?

December 3rd, 2010 · 2 Comments

Should you logo include the tagline? No, but they can be associated in certain applications, and separated in others.

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Tags: Logo Development · Tagline Creation

What makes a strong tagline?

March 30th, 2010 · 8 Comments

Taglines may be the second most important branding element. Names are certainly first, but taglines can play an important role in conveying the brand message. Most taglines, however, do not enhance the brand.

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Tags: Tagline Creation

Three Tagline Traps You’ll Want to Avoid

March 11th, 2010 · 6 Comments

Lots of taglines are adopted as part of the branding process because folks think they’re critical to their marketing efforts. Certainly a tagline can crystallize a brand promise and make it memorable, but just as often you get an incredulous, self-serving platitude.

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Tags: Tagline Creation

Brands that make you scoff – Subaru

April 28th, 2008 · 2 Comments

I’ve been doing a series of blogs about brands that make me scoff – that is, brands that are incredulous. Usually this incredibility comes from specific ad campaigns rather than from a brand platform. How do I know? Because they’re vacuous.

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Tags: Brand Management · Tagline Creation

Brands that make me scoff – Toyota Matrix

April 9th, 2008 · 2 Comments

Today I’m calling out Toyota and their bad Matrix model. I’m using “bad” in its original context – I don’t mean it’s, you know, good.

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Tags: Branding · Tagline Creation

Nonprofit taglines: no better than commercial slogans

February 2nd, 2008 · No Comments

Nancy Schwartz blogs about non-profit marketing issues at Getting Attention. Right now she’s conducting a survey about the effectiveness of taglines in the non-profit sector.

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Tags: Branding · Tagline Creation

I don’t need no stickin’ taglines

January 7th, 2008 · 1 Comment

So many taglines are just so much fluff and don’t contribute to a strong brand. John Moore at BrandAutopsy.typepad.com suggests building brands without taglines. If the other elements are strong, a slogan isn’t required.

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Tags: Branding · Positioning · Tagline Creation