Comments on: Naming Tip 74 – Name for the Long Haul http://thebrandingblog.com/namecreation/naming-tip-74-long-haul/ information and strongly-held opinions concerning branding and positioning Wed, 01 Feb 2012 18:08:37 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Martin Jelsema http://thebrandingblog.com/namecreation/naming-tip-74-long-haul/comment-page-1/#comment-36262 Martin Jelsema Fri, 15 Oct 2010 03:40:07 +0000 http://thebrandingblog.com/?p=335#comment-36262 e: I hope I didn't give you the impression that a company shouldn't focus. It should have a mission and a vision that is reflected in the brand, and especially as a start up, a this translates into a fairly narrow focus. But over time circumstances change, new technologies develop, habits are discarded and new ones adopted. So if you're starting out attempt to be a bit less product-specific and more want-fulfilling in your name, tagline and messaging. Don't tie yourself too closely to a solution that you can anticipate will become obsolete, but do be relevant to your vision and mission. Of course, we're talking here of a corporate brand. Product branding can and should be product-specific, and if the product becomes passe, your product's brand equity has become passe as well. e: I hope I didn’t give you the impression that a company shouldn’t focus. It should have a mission and a vision that is reflected in the brand, and especially as a start up, a this translates into a fairly narrow focus.

But over time circumstances change, new technologies develop, habits are discarded and new ones adopted. So if you’re starting out attempt to be a bit less product-specific and more want-fulfilling in your name, tagline and messaging. Don’t tie yourself too closely to a solution that you can anticipate will become obsolete, but do be relevant to your vision and mission. Of course, we’re talking here of a corporate brand. Product branding can and should be product-specific, and if the product becomes passe, your product’s brand equity has become passe as well.

]]> By: e http://thebrandingblog.com/namecreation/naming-tip-74-long-haul/comment-page-1/#comment-36261 e Wed, 13 Oct 2010 20:41:49 +0000 http://thebrandingblog.com/?p=335#comment-36261 I'm new to the branding idea but most of what I had been hearing/reading was telling me to narrow my focus and/or product. Your post seems to support what I've been thinking. That it's ok to have varied ideas and there is a way to brand that. That's good news for me and all my ideas. I’m new to the branding idea but most of what I had been hearing/reading was telling me to narrow my focus and/or product.
Your post seems to support what I’ve been thinking. That it’s ok to have varied ideas and there is a way to brand that.
That’s good news for me and all my ideas.

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