Naming tip: Number 71 in a series

Last couple of brand naming tips had to do with linguistics. This one does, too.

Other linguistic-based naming approaches can prove to be very effective in naming brands.

I’m thinking of three in particular: rhyming, alliteration and onomatopoeia.

When rhyming for a name, it’s best to concentrate on one-syllable words like Rare Care or Whim Jim. But I’ve also created multiple-syllable rhyming names that are effective – Compliance Alliance comes to mind.

Alliteration pairs words that begin with the same one, two or three letters. I’m fond of alliteration and named my company Signature Strategies. I’ve also created Cognitive Connections, Marketing Matters and Learning Link.

Onomatopoeia means that a word sounds like what the word refers to. For instance: buzz sounds like a buzz, crack sounds like a crack, zip sounds like zip.

These techniques make names easier to remember, and therefore, easier to become “viral” in the word-of-mouth campaigns that effectively increase brand awareness.

Martin Jelsema

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