Accumulate a naming â€œswipeâ€ file.
This may be practical only for those who have three or four naming projects a year: i.e., â€œprofessionalâ€ namers because it needs time and patience to collect examples from many different sources.
But just like direct response copywriters collect compelling sales letters, itâ€™s a good idea to collect good names and sources of name candidates. Not that you want to copy them, but they can lead to inspiration and connections.
First, you might want to keep a running list of those unique â€œahaâ€ names you occasionally come across, names like Travelocity, Buzzoodle, Rare Bear, Fitzwell. Over time, that list can become an invaluable â€œidea sparkerâ€.
Then, you might collect the unusual â€œlast namesâ€ businesses could use instead ofÂ the ordinary â€œZoneâ€ or â€œExpressâ€. (The newest â€œfanâ€ name to stay away from: â€œAuthorityâ€. Here are fresh several examples: Cache, Grove, Prime, Yard. Iâ€™ve collected over 600 â€œlast namesâ€, and I refer to that list with almost every naming project. Though mostly applicable for naming a business, Iâ€™ve found perusing the list can help me intuit product names as well.
- Other swipe file contents might include lists of:Prefixes and suffixes
Meaningful initials (MVP, PDQ)
Positive idioms and phrases (fast forward, breathe easy, rest assured)
Family names (Goodman, Weldon, Merrywell)
The best thing about this suggestion is that itâ€™s open-ended. Any list you think might be helpful can be started just by beginning a new page in your â€œname ideaâ€ document. Itâ€™s fairly easy to accumulate candidates with a word processing program that allows you to periodically sort them in alphabetical order. At least that helps me feel like Iâ€™m organized.
Use your files for ideas and directions. The bigger they get, the more valuable those files become.