Naming tips – number 52 in a series

Continuing on methods to create coined word brand names, I’ll address tacking and clipping today.

Essentially, tacking means adding letters; clipping means subtracting them.

Tacking is different than adding a prefix or suffix, however. Usually it’s just a single letter that’s added so you get names like iPod, eTrade and BeanO. You could also tack on a new multi-letter syllable such as “aroo” to the back end of “Chef”, or “OK” to the front of “oak”.

Clipping just eliminates a letter or two from traditional spelling of a word to make it a unique name. Here are a couple of examples: BankServ and Orange Glo.

Next week: combining words.

Martin Jelsema
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