Naming Tips – number 53 in a series

The last several posts in this series have addressed the often-strange world of coined name candidates. I’ll continue with that theme here.

Another type of coined word for brand name candidates is termed “combined words”.

Here, two words, probably with little previous association to build some tension, are just shoved together. The space between them has been eliminated.

Ideally, the letters that adjoin are vowel and consonant, because pronouncing and spelling names of this construction are usually easier. But you can use devices such as hyphens or a period. Also, you can set the two words apart by capitalizing the first letter of the second word, or by capitalizing, italicizing or bolding either the first or second word but not both. The most difficult of combined words are when the first word ends and the second word begins with a vowel. Even with t typographic “trick” these are still awkward.

Here are some examples of combined-word name candidates:

Arcamaze
Junemoony
ScriptSave
Ad-Mail
SkillsNET
BLACKace

One source of ideas for combined-word brand names are the dictionaries of idioms, slang, clichés and phrases. I suspect you won’t find many ready-made names here, but they can spark ideas. You can go through them with two or three keywords in your mind and see how they might be substituted for one of the words of a listed phrase. When a combination “works” you have an association with the phrase and with your keyword.

For instance, I just opened Roget’s Thesaurus of Phrases to “paddy wagon”. If I were naming a new baby carriage, “Paddipram” came to mind.

Hope you’re enjoying this series. If so please let me know. Just click on “Comments” below.

Martin Jelsema
303-242-5975

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