Anyone whoâ€™s had the experience of naming a business or a product, service or event, know it can be frustrating and time-consuming. Often weâ€™ve had to settle for a second-best effort because our first choices just werenâ€™t available.
I know that frustration. Our brand is on hold until the right name is developed. We are left to compromise, even abandon our brand name criteria upon occasion.
But Iâ€™ve devised (or borrowed) a bundle of tricks and techniques that help me find unique and appropriate â€œfirst choiceâ€ names. So over the next month or so Iâ€™ll intersperse some of this wisdom into my blog entries. Here are two of them:
Reverse the words in some of your favorite choices. So instead of naming a company Strategic Innovations, reverse the words. Call it Innovations Strategic. Medical Insights becomes Insights Medical. Proactive Solutions – Solutions Proactive. Legal Perspectives – Perspectives Legal. Not only is the idea retained, itâ€™s presented in a unique way that makes it more memorable.
Use alliteration (Signature Strategies, Peak Paths) or rhyming (Compliance Alliance, Rare Care). Both techniques help make a names more memorable, and the â€œliltingâ€ cadence of speaking them is actually pleasurable. Thus, if your business relies on referrals, you have a particularly compelling reason to alliterate or rhyme your company name.
Hope you’ll find this series helpful.