Iâ€™ve blogged about the names of colors as a brand naming source. Because colors are emotional stimuli, using them as names can evoke those emotions.But the names of colors arenâ€™t the only word types that can be associated with positive emotions or characteristics.Today Iâ€™ll describe several other types of emotion-evoking words that might help you develop your list of name candidates.
First, think about flavors.
Spices come easily to mind â€“ cinnamon, thyme, sage, nutmeg, etc. You can go to http://www.uni-graz.at/~katzer/engl/spice_small.html for a most comprehensive list. Then there are the flavors of fruits and vegetables.
In the same arena as flavors are aromas.
In fact, many sources of flavors are also aroma sources â€“ basil, clove, orange. But there are also odor-only associations like pine forests, ocean-sprays, after-rain ozone, camp fires. Though the list may be small, candidates from it may be powerful emotion-evokers.
Another area to explore is texture.
Think smooth, shiny, pebbled, leatherly, steely, grainy, gooey,
The idea is that any sense-related words that evoke the desired emotion can be a candidate for a relevant and memorable brand name.