Several weeks ago I wrote about combining words and word parts to form new name candidates.
Today I’ll address several ways to make these combinations. And then I’ll continue with some additional approaches to combinations next week as well.
So first let’s look at prefixes and suffixes.
It is possible to find and combine a prefix or suffix to a common descriptive word, usually a noun. I’ve done this successfully for several clients, most notably, Ideatrics and Profitology.
The former is a company that helps surgeons design, manufacture and market custom surgical instruments. So combining the Greek suffix “atrics”, meaning medical treatment, with “idea”, I created a name that is both unique and descriptive. Profitology uses the suffix meaning “science of” with “profits” for a consultant who sets up and trains incoming call centers for her clients.
All you need is a comprehensive list of prefixes and suffixes. I forget where I attained my list, but an Internet search will surely find such a list you can print out and put in your “Naming Aids” notebook.