Without resorting to plagiarism, I’d like to make this post about 11 Top Tips for Selecting a Brand Name as written by Rick Jacobs, a Principal at Monigle Associates. Monigle claims to be the country’s largest independent brand and design consultancy.
I value the tips. Probably because I embraced most of them prior to seeing Jacobs’ paper.
Here are the tips in brief
- Don’t describe – distinguish
CEO involvement is key
Avoid alphabet soap
Research cannot replace decision making
If it’s comfortable – forget it
Keep it brief
Employee contests don’t work
It’s about strategy, not emotion or politics
Manage the decision-making process
Always be prepared for leaks
Don’t expect unanimity
All eleven top tips for selecting a brand name are expanded in a pdf page you can find on the Monigle Associate web site.