Recently the following article appeared on the Washington Post blog. Note that it received a boat-full of comments, none of which were positive. Just goes to show that no matter what you do, people of all types can and will find fault if you ask for their opinions. That's why asking focus-group panels about their reactions to new logos – and especially new names – will bring criticism. Participants believe that's why they are there.
Anyway, here's the article and a link to the page where the comments reside.
And you can put in your two-cents by commenting in this blog, too.
AccuWeather debuted a new “brand identity system” (pretty much a fancy way of saying “logo”) earlier this week:
The “sun icon along with the ‘AccuWeather’ name appearing in a warm orange tone … is meant to reflect warmth, friendliness, and trust. … The clean design is reflective of the brand’s sharp focus on accuracy,” says the AccuWeather news release.
“The AccuWeather story is one of great scientific application, development, creativity, and ingenuity in providing the world’s most accurate weather forecasts. These new icons symbolize our distinct advantage over other weather sources,” said Dr. Joel N. Myers, Founder, Chairman, and President of AccuWeather.
What do you think of the new logo…
What do you think of the logo? Comment below.