Television ads continually amaze me.
To find one that really works is rare these days. It seems that fewer and fewer actually make sense. They tend to ignore the product and its benefits so they may display the agencyâ€™s creativity.
I believe thereâ€™s more to advertising than mere attention-gaining.
And now Iâ€™m noting that brands themselves are boarding that same rickety bus. They are branding for attention, and only for attention.
Hereâ€™s the latest, and in my opinion one of the worst, of this mongrel breed.
What were they thinking?
How in the world do you find any relevance in a name like that for a beverage? Do they squeeze the eyes of fish to make it? Do they inspect it with a special lens? Not only is it irrelevant, itâ€™s repulsive.
Now this is a boxed wine. It may have its appeal, if any, with a younger target market I just donâ€™t understand. But I canâ€™t see any of my grown children finding FishEye wine to be at all appealing. Even if the price were in the â€œThunderbirdâ€ range, it is a put-off.
I’d like to hear from members of the 20’s age group, particularly if they can point out something I’m missing.
I can only guess that they thought a brand name like FishEye was so out-of-the-box that it would sell boxed wines.
Unique is prized in branding, but thereâ€™s got to be more.
Iâ€™ll bet there won’t be many catching FishEye.